What you'll learn
- Integrate SEO into offline and online markerting initiatives
The vocabulary of search engine optimization
Keyword discovery, selection and validation
- Writing for search engines
- Most effective SEO strategies
- White hat vs. black hat SEO
- Citation indexing, inbound links and top level domains
- Anchor text linking strategies
- On-page and off-page optimization
- Competitive analysis
- Local and mobile SEO
1 Comments
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