What you'll learn
  • Integrate SEO into offline and online markerting initiatives

  • The vocabulary of search engine optimization


  • Keyword discovery, selection and validation


  • Writing for search engines

  • Most effective SEO strategies

  • White hat vs. black hat SEO

  • Citation indexing, inbound links and top level domains

  • Anchor text linking strategies

  • On-page and off-page optimization

  • Competitive analysis

  • Local and mobile SEO